Now this is what we’re talking about. This car AV retailer isn’t crying about a changing market.Santa Clarita, CA SoundMan Car Audio’s manager Allyn Rahim is too busy posting YouTube videos, and fielding all the calls from the store’s iPad installation in a Toyota Tacoma.
The video below shows installer Doug Bernards installing the iPad just after it went on sale last Saturday.The single store, in business for 32 years, with sales of close to $1 million/year, says it too was seeing sales decline. So it starting beefing up its website, posting YouTube videos, creating “How To” videos and now the phone won’t stop ringing. Some of those phone calls actually translate into sales and business has improved, claims Rahim.
“You need to promote what you do; what you specialize in. You need to promote so they can see it online,” he said. Because that’s where people are….“Sales have been picking up in the past six months ever since we began promoting ourselves. It’s helped us a lot. We started a year ago, building a website, but we didn’t change it. Six to eight months ago, we began promoting with a forum and YouTube videos and How To videos. I get calls all day long now,” said Rahim.
SoundMan is a high end shop that does some custom work. It performed about 10 to 15 in-car computer installs last year and the numbers are increasing. We hope those iPad installs keep coming...
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